- Americans are increasingly bicycling to commute, for exercise, or just for fun. By law, bicycles on the roadway are vehicles with the same rights and responsibilities.
- In addition to health benefits, bicycling offers many social benefits as well. Bicycling is an activity that can be enjoyed by all ages, and it can provide a unique opportunity to interact with and experience ones community.
- Nationally, bicyclists accounted for 2 percent of all traffic deaths and 2 percent of all crash-related injuries in 2014.
- In 2015, FHWA's Safety Office revised the list of pedestrian-bicycle focus states and cities. Two cities in Louisiana made the list — Baton Rouge and New Orleans.
- In Louisiana, bike fatalities went up from only 13 in 2014 to 34 in 2015.
- Be a “Roll” Model bicycle safety campaign offers tips to people driving and bicycling on how to stay safe on the road.
- As a result of New Orleans and Baton Rouge’s designation as pedestrian and bicycle focused cities, it was apparent that there was a need to for increased education regarding bicycle and pedestrian safety. Out of this need, the Be A Roll Model safety campaign was born in Louisiana.